purewow.com

purewow.com is SSL secured

Free website and domain report on purewow.com

Last Updated: 16th February, 2024
Overview

Snoop Summary for purewow.com

This is a free and comprehensive report about purewow.com. The domain purewow.com is currently hosted on a server located in United States with the IP address 151.101.65.91, where the local currency is USD and English is the local language. Our records indicate that purewow.com is owned/operated by PureWow. Purewow.com is expected to earn an estimated $931 USD per day from advertising revenue. The sale of purewow.com would possibly be worth $679,671 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Purewow.com receives an estimated 148,375 unique visitors every day - an insane amount of traffic! This report was last updated 16th February, 2024.

About purewow.com

Site Preview: purewow.com purewow.com
Title: PureWow: Women's Fashion, Beauty, Life Hacks & Recipes
Description: PureWow is the premier digital women's lifestyle media company; email, web, mobile, social, and events. For women of both style & substance devoted to finding unique, under-the-radar discoveries in culture, fashion, arts, beauty, tech, home, food, travel, and health. At PureWow, we seek to keep our readers in the know with the latest and greatest experiences, products and time-savers designed to improve their busy lives. By scouring the web, the world, and our own backyards we provide content that is truly innovative, exciting and curated with our woman in mind. Sign up for your daily dose of wow at PureWow.com - it's FREE.
Keywords and Tags: anya chalotra, beauty, best breakfast, betty white, blogs, charity, culture, drink, fashion, female, food, garden, home, katie holmes, kelly clarkson husband, lunch, margaret qualley, nearest gas station, philanthropy, popular, pure wow, purewow, sea moss benefits, taylor swift cats, tech, technology, travel, wiki, women, wow
Related Terms: discoveries, dose, radar, radar 24, substance painter, zantac dose
Fav Icon:
Age: Over 17 years old
Domain Created: 4th October, 2006
Domain Updated: 15th May, 2019
Domain Expires: 4th October, 2022
Review

Snoop Score

4/5 (Excellent!)

Valuation

$679,671 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 9,792
Alexa Reach: 0.0092%
SEMrush Rank (US): 1,658
SEMrush Authority Score: 65
Moz Domain Authority: 0
Moz Page Authority: 0

Rank By Country

Country Alexa Rank
Australia Flag Australia 9,965
Canada Flag Canada 4,011
Israel Flag Israel 6,620
India Flag India 15,603
Malaysia Flag Malaysia 3,339
Philippines Flag Philippines 4,647
Pakistan Flag Pakistan 13,594
United States Flag United States 2,649
South Africa Flag South Africa 6,331

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 757,957 0
Traffic: 2,043,700 0
Cost: $4,042,807 USD $0 USD
Traffic

Visitors

Daily Visitors: 148,375
Monthly Visitors: 4,516,068
Yearly Visitors: 54,156,875
Note: All visitors figures are estimates.

Visitors By Country

Country Visitors (Unique) Percentage
Australia Flag Australia Daily: 2,671
Monthly: 81,289
Yearly: 974,824
1.8%
Canada Flag Canada Daily: 6,529
Monthly: 198,707
Yearly: 2,382,903
4.4%
Israel Flag Israel Daily: 890
Monthly: 27,096
Yearly: 324,941
0.6%
India Flag India Daily: 10,535
Monthly: 320,641
Yearly: 3,845,138
7.1%
Malaysia Flag Malaysia Daily: 1,781
Monthly: 54,193
Yearly: 649,883
1.2%
Other Daily: 28,785
Monthly: 876,117
Yearly: 10,506,434
19.4%
Philippines Flag Philippines Daily: 2,077
Monthly: 63,225
Yearly: 758,196
1.4%
Pakistan Flag Pakistan Daily: 1,929
Monthly: 58,709
Yearly: 704,039
1.3%
United States Flag United States Daily: 91,102
Monthly: 2,772,866
Yearly: 33,252,321
61.4%
South Africa Flag South Africa Daily: 2,226
Monthly: 67,741
Yearly: 812,353
1.5%
Note: All visitors figures are estimates.
Revenue

Revenue

Daily Revenue: $931 USD
Monthly Revenue: $28,338 USD
Yearly Revenue: $339,830 USD
Note: All revenue figures are estimates.

Revenue By Country

Country Revenue Percentage
Australia Flag Australia Daily: $1 USD
Monthly: $45 USD
Yearly: $540 USD
0.2%
Canada Flag Canada Daily: $5 USD
Monthly: $163 USD
Yearly: $1,955 USD
0.6%
Israel Flag Israel Daily: $0 USD
Monthly: $2 USD
Yearly: $22 USD
<0.1%
India Flag India Daily: $14 USD
Monthly: $435 USD
Yearly: $5,216 USD
1.5%
Malaysia Flag Malaysia Daily: $0 USD
Monthly: $9 USD
Yearly: $110 USD
<0.1%
Other Daily: $0 USD
Monthly: $0 USD
Yearly: $0 USD
<0.1%
Philippines Flag Philippines Daily: $0 USD
Monthly: $11 USD
Yearly: $137 USD
<0.1%
Pakistan Flag Pakistan Daily: $0 USD
Monthly: $11 USD
Yearly: $133 USD
<0.1%
United States Flag United States Daily: $908 USD
Monthly: $27,637 USD
Yearly: $331,423 USD
97.5%
South Africa Flag South Africa Daily: $1 USD
Monthly: $24 USD
Yearly: $294 USD
0.1%
Note: All revenue figures are estimates.
SEO

Backlinks Analysis (SEMrush)

Backlinks: 1,074,059
Referring Domains: 15,950
Referring IPs: 15,903
Purewow.com has 1,074,059 backlinks according to SEMrush. 80% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve purewow.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of purewow.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: http://www.fabriclink.com/
Target: https://www.purewow.com/fashion/sustainable-swimwear

2
Source: https://dougpete.wordpress.com/
Target: https://www.purewow.com/family/what-is-a-montessori-bedroom

3
Source: https://pineconesandacorn.blogspot.com/
Target: https://www.purewow.com/home/crafts-to-do-at-home

4
Source: https://dearsundays.com/press-new/
Target: https://www.purewow.com/fashion/last-minute-mothers-day-gifts

5
Source: https://dearsundays.com/press-new/
Target: https://www.purewow.com/beauty/manicure-sets

Top Ranking Keywords (US)

1
Keyword: betty white
Ranked Page: https://www.purewow.com/news/betty-white-birthday

2
Keyword: taylor swift cats
Ranked Page: https://www.purewow.com/entertainment/taylor-swift-cats

3
Keyword: lunch
Ranked Page: https://www.purewow.com/food/easy-fast-lunch-recipes

4
Keyword: kelly clarkson husband
Ranked Page: https://www.purewow.com/entertainment/kelly-clarkson-husband

5
Keyword: katie holmes
Ranked Page: https://www.purewow.com/news/katie-holmes-throwback-photo-suri-twins

Domain Analysis

Value Length
Domain: purewow.com 11
Domain Name: purewow 7
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.02 seconds
Load Time Comparison: Faster than 36% of sites

PageSpeed Insights

Avg. (All Categories) 60
Performance 35
Accessibility 75
Best Practices 60
SEO 83
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.purewow.com/
Updated: 26th September, 2021

1.33 seconds
First Contentful Paint (FCP)
86%
9%
5%

0.02 seconds
First Input Delay (FID)
87%
7%
6%

Simulate loading on desktop
35

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for purewow.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.079
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Defer offscreen images — Potential savings of 138 KiB
Time to Interactive can be slowed down by resources on the page. Purewow.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://purewows3.imgix.net/images/articles/2021_09/thanksgiving-getaways-cat.jpg?auto=format,compress&cs=strip
87512
87512
https://purewows3.imgix.net/images/articles/2021_09/thecrown-CAT.jpg?auto=format,compress&cs=strip
45116
45116
https://purewows3.imgix.net/images/articles/2019_02/pw_white_logo.png?auto=format,compress&cs=strip
8800
8800
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Purewow.com should consider minifying CSS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 9 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/11811455597135860613
17647
9637.35
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 130 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.purewow.com/
125.855
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Purewow.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 126 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.facebook.com/rsrc.php/v3/yP/r/Kr-NbSvt2r0.js?_nc_x=Ij3Wp8lg5Kz
15726
https://connect.facebook.net/signals/config/903311476474200?v=2.9.46&r=stable
15697
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
14676
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
14408
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.46
13707
https://a.pub.network/core/prebid-analytics-4.42.6.js
11466
https://static.bam-x.com/tags/purewow.js
10077
https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js
6586
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
6140
https://a.pub.network/purewow-com/pubfig.min.js
6070
https://c.amazon-adsystem.com/aax2/apstag.js
5417
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
4315
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
3749
https://epnt.ebay.com/static/epn-smart-tools.js
626
https://m.stripe.network/out-4.5.40.js
185
https://pghub.io/js/pandg-sdk.js
113
https://elements.widget.shopbonsai.ca/848.8dd4ebaf6f1de955fa0a.js
69
https://elements.widget.shopbonsai.ca/742.7d3da7be5787dd611e59.js
63
https://connect.facebook.net/en_US/fbevents.js
45
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
45
https://js.stripe.com/v3
41
https://elements.widget.shopbonsai.ca/index.js
41
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 17 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Purewow.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 15 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
lteu
Measure
4717.992
0.137
ltpq
Measure
4718.277
0.044
gpt-tag-load
Mark
1110.202
pubfig-init
Mark
4638.653
loadStarteventUtils
Mark
4718.008
loadEndeventUtils
Mark
4718.134
loadStartpixelQueue
Mark
4718.283
loadEndpixelQueue
Mark
4718.331
pubfig-prebid-fsRequestBids
Mark
4921.174
pubfig-prebid-auctionInit
Mark
4964.885
pubfig-prebid-auctionEnd
Mark
5263.367
gpt-first-ad-request
Mark
5313.264
pubfig-slotRequested
Mark
5317.868
gpt-first-ad-render
Mark
5447.934
pubfig-slotRenderEnded
Mark
5452.175
Keep request counts low and transfer sizes small — 369 requests • 4,862 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
369
4979029
Script
87
3640070
Image
102
727974
Font
7
214097
Other
129
156927
Stylesheet
8
139641
Document
36
100320
Media
0
0
Third-party
364
4906832
Minimize third-party usage — Third-party code blocked the main thread for 50 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
461485
17.679
520946
11.505
80518
9.754
156248
6.839
810911
0
476782
0
179021
0
149143
0
137621
0
66851
0
51636
0
47527
0
28796
0
25411
0
22290
0
21311
0
19618
0
18173
0
9887
0
6332
0
4814
0
4745
0
3994
0
3128
0
3045
0
2929
0
2697
0
2440
0
2076
0
2054
0
1847
0
1770
0
1662
0
1662
0
1605
0
1551
0
1381
0
1328
0
1262
0
1054
0
983
0
966
0
779
0
772
0
767
0
722
0
639
0
556
0
412
0
0
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.074117109113806
0.024634555734047
0.0046782030907977
0.0023717712984852
0.00095263111811575
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 12 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://a.pub.network/core/prebid-analytics-4.42.6.js
6077
254
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
5136
181
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
3104
71
https://d1glun6kjhlyhe.cloudfront.net/v_2013/js/yall.min.js
3200
71
https://epnt.ebay.com/static/epn-smart-tools.js
7130
70
https://m.stripe.network/out-4.5.40.js
5537
70
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
8117
67
https://a.pub.network/purewow-com/pubfig.min.js
2944
59
https://elements.widget.shopbonsai.ca/742.7d3da7be5787dd611e59.js
3671
53
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
8184
52
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
6637
52
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
4915
50
Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purewow.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://purewow.com/
http/1.1
0
41.452000150457
516
0
301
text/html
http://www.purewow.com/
http/1.1
42.091000126675
73.0090001598
502
0
301
text/html
https://www.purewow.com/
h2
73.511000024155
198.37300013751
31939
164921
200
text/html
Document
https://z.moatads.com/purewowdfpprebidheader58969259931/moatheader.js
h2
212.65700017102
241.49400019087
77571
221682
200
application/x-javascript
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
h2
214.0800000634
242.3350000754
7309
18980
200
application/javascript
Script
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
h2
214.28100019693
242.70100006834
6934
23262
200
application/javascript
Script
https://www.purewow.com/v_2013/css/A.icomoon.css,qv=12.pagespeed.cf.NAQajBklec.css
h2
215.1910001412
288.70200016536
1939
5368
200
text/css
Stylesheet
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
h2
215.49700014293
428.12800011598
123380
880387
200
text/css
Stylesheet
https://use.typekit.net/eqz7ent.css
h2
215.63700004481
242.07500019111
1908
15750
200
text/css
Stylesheet
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
h2
215.83100012504
618.13600012101
50974
187367
200
text/javascript
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.js
h2
689.74400009029
699.69100016169
25622
74862
200
text/javascript
Script
https://d1glun6kjhlyhe.cloudfront.net/v_2013/js/jquery.flexslider-min.js
h2
215.94500006177
323.18600011058
7024
21539
200
text/javascript
Script
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
h2
690.02400012687
795.24800018407
14769
14302
200
image/png
Image
https://d3d127vhjgkwcw.cloudfront.net/images/articles/2017_11/theCoterie-logo.svg
h2
690.33400015905
777.30299998075
10074
9604
200
image/svg+xml
Image
https://purewows3.imgix.net/images/articles/2019_02/fb_login.png?auto=format,compress&cs=strip
h2
690.47400006093
751.3030001428
2508
1940
200
image/webp
Image
https://d1glun6kjhlyhe.cloudfront.net/v_2013/images/subscribe-mailbox-icon.jpg
h2
690.73400017805
962.10300014354
1801
1030
200
image/jpeg
Image
https://purewows3.imgix.net/images/articles/2019_02/pw_white_logo.png?auto=format,compress&cs=strip
h2
690.94000011683
751.90900010057
9344
8800
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/thanksgiving-getaways-cat.jpg?auto=format,compress&cs=strip
h2
693.30300018191
767.93100009672
88008
87512
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/thecrown-CAT.jpg?auto=format,compress&cs=strip
h2
693.78900015727
760.93800016679
45612
45116
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2020_08/best_faux_leather_leggings_400.png?auto=format,compress&cs=strip
h2
693.91500018537
757.34300003387
31690
31192
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/bridgerton-CAT.jpg?auto=format,compress&cs=strip
h2
694.03000012971
757.69400014542
37766
37270
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/markle-CAT.jpg?auto=format,compress&cs=strip
h2
694.12600016221
765.00200014561
33452
32956
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/hair-plopping-cat.jpg?auto=format,compress&cs=strip
h2
694.2070000805
765.61700017191
30193
29696
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/Chinese_Dog_Breeds_CAT.jpg?auto=format,compress&cs=strip
h2
694.29900008254
763.10600014403
43353
42856
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/how-to-help-someone-with-anxiety-cat.jpg?auto=format,compress&cs=strip
h2
694.39100008458
760.0289999973
20531
20034
200
image/webp
Image
https://z-na.associates-amazon.com/onetag/v2?MarketPlace=US&instanceId=01341bf5-0a05-490e-97de-f0e022dc39ed
h2
694.47200000286
740.64700002782
3714
10487
200
text/javascript
Script
https://d1glun6kjhlyhe.cloudfront.net/v_2013/js/yall.min.js
h2
440.64300018363
708.77600018866
1694
1639
200
text/javascript
Script
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_min.js?date=20210926_22
h2
625.78700017184
714.70100013539
113616
435026
200
text/javascript
Script
https://elements.widget.shopbonsai.ca/index.js
h2
689.22100006603
732.84000018612
98455
400363
200
application/javascript
Script
https://s.skimresources.com/js/27667X859343.skimlinks.js
h2
694.56199998967
718.59599999152
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https://px.moatads.com/pixel.gif?e=5&q=1&hp=1&wf=1&ra=1&pxm=7&sgs=3&vb=3&kq=1&lo=0&uk=null&pk=0&wk=1&rk=1&tk=0&ak=-&i=PUREWOWDFP1&ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tW%2490vv9L%24%2FoDb%2FG)lKr%23l9jmUdTfN%5Bqir1fcSC%3AU%3FWOvTh%7CzFK%3F%5B%22l!j%3F%5DNCLmT%23%3CF%2B1S%2BapY%3C%5ECUo1vOJ%3D%3A9)NpU7efcHSC%3BB%60_PyDN(%2BWx*h~%3F03*%5B)%2C2iVSWfV%7D%2F%2FRA7R.eJKx%7Ci6sGm!ryh%7Cek)3.%5BqC%7DqAEgh%2C%7BMCG%24x%5E%2F8YCC2J.bq!CASw%5EXmZp%3B%5BpwxnGurE8%2B%60NtV8%229Buokt%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7B%2CNr1U*%26ujMUU9%3C%24kBjqI&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C0%2C0%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-HQLfc86wZ14Qb9Y9sDI%2BaMrj6Z6cTHsOS20%3D&rs=1-sicRKbOpzNBk3A%3D%3D&sc=1&os=1-6g%3D%3D&qp=00000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxOtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBniOccBBBBBB47kNBBBBBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJeRzBqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1350&qe=940&qh=1&qg=1&qm=420&qa=800&qb=600&qi=800&qj=600&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oD%7BMx5%3C1%3B(8.%7CLK2_v%5Eq%2BGs1%7B%2CyB%3AU!%2FoD%7BMx5%3C1%3B(Oy%2CUy%3CD&qr=0&url=https%3A%2F%2Fwww.purewow.com%2F&pcode=purewowdfpprebidheader58969259931&ql=&qo=0&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=728&fy=0&gp=0&zGSRS=1&zGSRC=1&gu=https%3A%2F%2Fwww.purewow.com%2F&id=1&ii=4&f=0&j=&t=1632699271443&de=494608852712&cu=1632699271443&m=1304&ar=a583cb13d08-clean&iw=a98e811&cb=0&ym=0&rd=1&ll=2&lm=0&ln=1&r=0&dl=0&dn=-939&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=3388&le=1&gm=1&io=1&ch=0&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&pe=1%3A726%3A726%3A2207%3A1267&as=1&ag=1287&an=1078&gi=1&gf=1287&gg=1078&ix=1287&ic=1287&ez=1&ck=1078&kw=883&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1287&bx=1078&ci=1078&jz=883&dj=1&aa=1&ad=1159&cn=950&gn=1&gk=1159&gl=950&ik=1159&co=1159&cp=1084&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1084&cd=883&ah=1084&am=883&xd=00&rf=0&re=1&ft=1159&fv=950&fw=950&wb=1&cl=0&at=0&d=47529899%3A378485339%3A4868772141%3A138238366443&bo=79524419&bd=79724579&gw=purewowdfp380716829088&zMoatOrigSlicer1=79524419&zMoatOrigSlicer2=79724579&dfp=0%2C1&la=79724579&zMoatPS=-&zMoatMMV_MAX=50&zMoatMData=1&zMoatMSafety=safe&zMoatMGV_MAX=50&zMoatMMV=50%2C40%2C30%2C20%2C10&zMoatMGV=50%2C40%2C30%2C20%2C10&zMoatSlot=leaderboard_1&zMoatJS=3%3A-&zMoatAdUnit1=-&zMoatAdUnit2=-&zMoatAdUnit3=-&zMoatSlotName=%2F80524299%2Fpurewow_home_0&zMoatHT=-&zMoatWD=-&zMoatCURL=purewow.com&zMoatDev=Desktop&hv=Standard%20Image%20Ad%20finding%20&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&ti=0&ih=1&iq=50&tt=50&tu=1&tp=safe&tc=0&fs=194656&na=1140860423&cs=0
h2
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image/gif
Image
https://simage4.pubmatic.com/AdServer/SPug?partnerID=156011&gdpr=0&gdpr_consent=&us_privacy=
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8178.1250000931
8358.2080001943
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text/plain
Script
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&wf=1&ra=1&pxm=7&sgs=3&vb=3&kq=1&lo=0&uk=null&pk=0&wk=1&rk=1&tk=0&ak=-&i=PUREWOWDFP1&ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tW%2490vv9L%24%2FoDb%2FG)lKr%23l9jmUdTfN%5Bqir1fcSC%3AU%3FWOvTh%7CzFK%3F%5B%22l!j%3F%5DNCLmT%23%3CF%2B1S%2BapY%3C%5ECUo1vOJ%3D%3A9)NpU7efcHSC%3BB%60_PyDN(%2BWx*h~%3F03*%5B)%2C2iVSWfV%7D%2F%2FRA7R.eJKx%7Ci6sGm!ryh%7Cek)3.%5BqC%7DqAEgh%2C%7BMCG%24x%5E%2F8YCC2J.bq!CASw%5EXmZp%3B%5BpwxnGurE8%2B%60NtV8%229Buokt%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7B%2CNr1U*%26ujMUU9%3C%24kBjqI&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C0%2C0%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-HQLfc86wZ14Qb9Y9sDI%2BaMrj6Z6cTHsOS20%3D&rs=1-sicRKbOpzNBk3A%3D%3D&sc=1&os=1-6g%3D%3D&qp=00000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxOtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBniOccBBBBBB47kNBBBBBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJeRzBqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=1350&qe=940&qh=1&qg=1&qm=420&qa=800&qb=600&qi=800&qj=600&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oD%7BMx5%3C1%3B(8.%7CLK2_v%5Eq%2BGs1%7B%2CyB%3AU!%2FoD%7BMx5%3C1%3B(Oy%2CUy%3CD&qr=0&url=https%3A%2F%2Fwww.purewow.com%2F&pcode=purewowdfpprebidheader58969259931&ql=&qo=0&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=728&fy=0&gp=0&zGSRS=1&zGSRC=1&gu=https%3A%2F%2Fwww.purewow.com%2F&id=1&ii=4&f=0&j=&t=1632699271443&de=494608852712&cu=1632699271443&m=5132&ar=a583cb13d08-clean&iw=a98e811&cb=0&ym=0&rd=1&ll=2&lm=0&ln=1&r=0&dl=0&dn=-939&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=3388&le=1&gm=1&io=1&ch=0&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&pe=1%3A726%3A726%3A2207%3A1267&as=1&ag=5115&an=1287&gi=1&gf=5115&gg=1287&ix=5115&ic=5115&ez=1&ck=1078&kw=883&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5115&bx=1287&ci=1078&jz=883&dj=1&aa=1&ad=4987&cn=1159&gn=1&gk=4987&gl=1159&ik=4987&co=1159&cp=1084&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4920&cd=1084&ah=4920&am=1084&xd=00&rf=0&re=1&ft=4887&fv=1159&fw=950&wb=2&cl=0&at=0&d=47529899%3A378485339%3A4868772141%3A138238366443&bo=79524419&bd=79724579&gw=purewowdfp380716829088&zMoatOrigSlicer1=79524419&zMoatOrigSlicer2=79724579&dfp=0%2C1&la=79724579&zMoatPS=-&zMoatMMV_MAX=50&zMoatMData=1&zMoatMSafety=safe&zMoatMGV_MAX=50&zMoatMMV=50%2C40%2C30%2C20%2C10&zMoatMGV=50%2C40%2C30%2C20%2C10&zMoatSlot=leaderboard_1&zMoatJS=3%3A-&zMoatAdUnit1=-&zMoatAdUnit2=-&zMoatAdUnit3=-&zMoatSlotName=%2F80524299%2Fpurewow_home_0&zMoatHT=-&zMoatWD=-&zMoatCURL=purewow.com&zMoatDev=Desktop&hv=Standard%20Image%20Ad%20finding%20&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&ti=0&ih=1&iq=50&tt=50&tu=1&tp=safe&tc=0&fs=194656&na=1236452980&cs=0
11158.562000142
0
0
-1
Image
https://api.rlcdn.com/api/identity/envelope?pid=1258
11266.418999992
0
0
-1
XHR
https://id.crwdcntrl.net/id
11268.316000002
0
0
-1
XHR
https://id.sharedid.org/id
11268.851000117
0
0
-1
XHR
https://match.adsrvr.org/track/rid?ttd_pid=pubmatic&fmt=json
11269.232999999
0
0
-1
XHR
https://acdn.adnxs.com/dmp/async_usersync.html
11465.582000092
0
0
-1
Document
https://ads.pubmatic.com/AdServer/js/showad.js
11467.304000165
0
0
-1
Document
https://js-sec.indexww.com/um/ixmatch.html
11468.981000129
0
0
-1
Document
https://us-u.openx.net/w/1.0/pd?plm=10&ph=89b2e804-9392-4144-aae0-0555f3960da4&gdpr=0
11470.500000054
0
0
-1
Document
https://eus.rubiconproject.com/usync.html
11472.017000197
0
0
-1
Document
https://eb2.3lift.com/sync?
11473.563000094
0
0
-1
Document
https://x.bidswitch.net/sync?ssp=themediagrid
11281.149000162
0
0
-1
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
236.326
8.011
280.48
6.298
468.743
34.001
660.627
68.399
729.047
14.323
743.84
76.039
821.842
9.352
876.346
5.919
886.152
15.594
901.773
15.167
920.093
18.484
939.003
59.292
1007.276
70.862
1079.526
10.559
1094.049
9.343
1110.459
16.351
1126.853
29.215
1157.238
11.618
1168.95
6.707
1179.829
6.793
1189.527
13.994
1206.203
141.607
1347.837
6.538
1355.817
18.501
1387.13
17.734
1420.993
15.367
1438.999
5.785
1446.682
12.052
1458.768
6.367
1466.824
11.83
1478.67
15.749
1502.777
52.73
1555.53
21.897
1581.545
6.891
1598.9
5.186
1607.524
5.865
1613.461
15.311
1630.577
6.689
1638.067
7.362
1646.223
20.792
1672.617
5.455
1679.504
6.273
1685.906
47.062
1733.251
6.134
1739.417
6.117
1747.695
22.638
1770.378
43.522
1813.919
14.028
1838.193
5.978
1861.902
50.443
1931.073
9.604
1961.904
13.061
1985.028
51.364
2043.794
70.099
2123.525
19.767
2157.56
49.094
2210.002
31.43
2243.954
5.121
2256.492
5.069
2312.082
5.3
2348.505
70.257
2420.926
6.596
2427.648
8.156
2437.744
21.346
2516.126
22.259
2629.204
5.543
2663.81
10.93
2774.573
8.784
3014.486
5.809
3023.819
12.446
3037.587
5.577
4509.647
181.375
4715.704
14.763
4741.529
8.153
4780.843
254.098
5063.958
5.517
5072.432
8.24
5160.969
7.453
5249.105
5.537
5256.213
15.748
5295.468
56.508
5352.052
5.203
5359.842
6.735
5379.026
5.45
5384.658
6.205
5390.943
6.241
5397.713
6.831
5404.858
7.164
5412.432
5.143
5419.742
6.404
5432.658
60.438
5493.636
7.826
5503.335
6.829
5510.179
7.005
5517.639
7.448
5526.359
6.446
5532.851
5.599
5543.242
80.679
5623.978
10.477
5635.3
7.299
5643.84
5.303
5657.098
5.117
5663.544
66.847
5741.084
8.949
5756.251
23.961
5784.294
31.466
5819.315
23.324
5842.741
8.266
5867.597
6.19
5879.722
52.25
5932.165
45.497
5983.933
67.719
6052.462
43.731
6096.31
5.127
6102.095
43.357
6146.477
55.711
6206.208
11.898
6225.473
5.642
6307.3
5.862
6316.053
8.976
6330.121
6.37
6346.248
52.172
6401.922
6.416
6417.654
6.191
6425.668
6.129
6432.036
6.031
6480.838
5.883
6505.073
20.976
6526.1
13.244
6544.212
11.641
6566.917
15.276
6585.529
11.612
6597.706
13.118
6614.232
11.899
6627.818
5.152
6633.841
17.432
6655.518
7.413
6674.158
11.442
6689.384
17.724
6711.49
11.65
6730.442
14.521
6754.939
16.32
6777.916
15.783
6794.929
11.845
6811.405
7.916
6822.689
7.623
6840.8
18.298
6867.206
7.068
6874.798
5.033
6897.551
9.035
7154.378
10.066
8418.541
5.095
8523.513
6.316
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources — Potential savings of 280 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Purewow.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
123380
550
https://use.typekit.net/eqz7ent.css
1908
230
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
7309
230
Properly size images — Potential savings of 252 KiB
Images can slow down the page's load time. Purewow.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://purewows3.imgix.net/images/articles/2021_09/preview-gallery-CAT_728x524-3.jpg?auto=format,compress&cs=strip
72526
58577
https://purewows3.imgix.net/images/articles/2021_09/best_umbrellas_cat.jpg?auto=format,compress&cs=strip
67206
54280
https://purewows3.imgix.net/images/articles/2021_09/prosciutto-recipes-CAT.jpg?auto=format,compress&cs=strip
48088
38839
https://purewows3.imgix.net/images/articles/2021_09/Chinese_Dog_Breeds_CAT.jpg?auto=format,compress&cs=strip
42856
34613
https://purewows3.imgix.net/images/articles/2021_09/markle-CAT.jpg?auto=format,compress&cs=strip
32956
26617
https://purewows3.imgix.net/images/articles/2021_09/hair-plopping-cat.jpg?auto=format,compress&cs=strip
29696
23984
https://purewows3.imgix.net/images/articles/2021_09/how-to-help-someone-with-anxiety-cat.jpg?auto=format,compress&cs=strip
20034
16181
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
14302
5177
Minify JavaScript — Potential savings of 259 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Purewow.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810911
261377
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
6934
3401
Reduce unused CSS — Potential savings of 136 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Purewow.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
123380
120181
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...
19474
19151
Enable text compression — Potential savings of 658 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810568
594920
https://m.stripe.network/out-4.5.40.js
87228
71442
https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.js
6482
3862
https://s.amazon-adsystem.com/v3/pr?exlist=n-index_n-LoopMe_n-inmobi_cnv_n-amobee_n-sharethrough_pm-db5_n-simpli.fi_ym_rbd_an-db5_sovrn_3lift&fv=1.0&a=cm&cm3ppd=1
2870
2162
https://d160accw6snlyf.cloudfront.net/public/xdStorage.html
3003
1902
Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Purewow.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://purewow.com/
190
http://www.purewow.com/
190
https://www.purewow.com/
0

Diagnostics

Avoid an excessive DOM size — 1,062 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1062
Maximum DOM Depth
18
Maximum Child Elements
45
Reduce JavaScript execution time — 2.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://a.pub.network/core/prebid-analytics-4.42.6.js
425.311
263.119
13.447
Unattributable
420.13799999999
38.709
0.153
https://www.purewow.com/
333.212
126.704
6.201
https://z.moatads.com/purewowdfp380716829088/moatad.js
271.662
242.564
14.479
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
251.796
238.189
3.361
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
229.672
201.324
6.707
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
183.704
155.204
5.711
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021091501.js?31062903
134.725
92.597
9.983
https://www.googletagservices.com/activeview/js/current/osd.js
129.227
107.563
1.952
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
113.032
92.494
10.855
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
108.588
66.952
2.969
https://z.moatads.com/purewowdfpprebidheader58969259931/moatheader.js
103.701
94.595000000001
4.482
https://epnt.ebay.com/static/epn-smart-tools.js
89.866
68.966
12.099
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
82.694
70.892
6.961
https://z.moatads.com/purewow783ixBj69/moatcontent.js
77.219
56.025
2.67
https://s.skimresources.com/js/27667X859343.skimlinks.js
74.536
64.812
1.76
https://a.pub.network/purewow-com/pubfig.min.js
67.299
57.768
5.451
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
63.855
55.693
2.935
https://m.stripe.network/inner.html
63.418
58.923
0.731
https://elements.widget.shopbonsai.ca/index.js
62.743
42.059
5.669
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
58.654
36.037
6.998
https://elements.widget.shopbonsai.ca/742.7d3da7be5787dd611e59.js
52.704
50.002
1.863

Metrics

First Contentful Paint — 2.0 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.9 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 4.1 s
The timing of the largest text or image that is painted.
Time to Interactive — 7.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 430 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 250 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 2.2 s
The time taken for the primary content of the page to be rendered.

Opportunities

Reduce unused JavaScript — Potential savings of 1,533 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810911
359098
https://connect.facebook.net/signals/config/903311476474200?v=2.9.46&r=stable
148246
113209
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_min.js?date=20210926_22
113616
94427
https://a.pub.network/core/prebid-analytics-4.42.6.js
145322
80484
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
146020
78241
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
123999
62116
https://www.facebook.com/rsrc.php/v3/yP/r/Kr-NbSvt2r0.js?_nc_x=Ij3Wp8lg5Kz
89224
59987
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021091501.js?31062903
120010
54762
https://elements.widget.shopbonsai.ca/index.js
98455
53367
https://z.moatads.com/purewowdfp380716829088/moatad.js
107272
52247
https://z.moatads.com/purewowdfpprebidheader58969259931/moatheader.js
77571
48150
https://connect.facebook.net/en_US/sdk.js?hash=fa4248e50558f64bd592897419cfb629
78485
47212
https://js.stripe.com/v3
63537
45394
https://acdn.adnxs.com/dmp/async_usersync.html
52943
44964
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
86097
40333
https://www.youtube.com/s/player/d82ca80e/www-widgetapi.vflset/www-widgetapi.js
45589
37520
https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js
45173
36890
https://www.facebook.com/rsrc.php/v3iEpO4/yk/l/en_US/LaSaGFy1cqz.js?_nc_x=Ij3Wp8lg5Kz
37470
32593
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
50974
30853
https://z.moatads.com/purewow783ixBj69/moatcontent.js
56133
28212
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
80326
26491
https://cl.qualaroo.com/ki.js/72729/gRr.js
50014
26079
https://m.stripe.network/out-4.5.40.js
87679
24693
https://static.bam-x.com/tags/purewow.js
43374
23835
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
59206
23369
https://ads.pubmatic.com/AdServer/js/showad.js
38659
23350
https://elements.widget.shopbonsai.ca/742.7d3da7be5787dd611e59.js
39901
21524

Diagnostics

Avoid enormous network payloads — Total size was 4,862 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810911
https://connect.facebook.net/signals/config/903311476474200?v=2.9.46&r=stable
148246
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
146020
https://a.pub.network/core/prebid-analytics-4.42.6.js
145322
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
123999
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
123380
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021091501.js?31062903
120010
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_min.js?date=20210926_22
113616
https://z.moatads.com/purewowdfp380716829088/moatad.js
107272
https://z.moatads.com/purewowdfp380716829088/moatad.js
107272
Serve static assets with an efficient cache policy — 74 resources found
Purewow.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://z-na.associates-amazon.com/onetag/v2?MarketPlace=US&instanceId=01341bf5-0a05-490e-97de-f0e022dc39ed
0
3714
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=53190944&p=156011&s=165626&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
2330
https://sb.scorecardresearch.com/beacon.js
0
1413
https://pixel.tapad.com/idsync/ex/receive?partner_id=1830&partner_device_id=b9c0f3aa-45f7-4b7b-850c-787ec04b2954&ttd_puid=876e8800-2104-4f1d-abe1-89dc823086c1
0
801
https://pixel.tapad.com/idsync/ex/receive?partner_id=2040&partner_device_id=17b96151-0387-4500-98de-1d486c599a22&gdpr=0&gdpr_consent=
0
801
https://lightboxapi.azurewebsites.net/z9gd/42024/www.purewow.com/jsonp/z?cb=1632699267291&callback=jQuery17105322344704926294_1632699267266&_=1632699267293
0
722
https://www.lightboxcdn.com/z9g/t.gif?c=1632699267274&h=www.purewow.com&e=p&u=42024
0
720
https://aax-us-east.amazon-adsystem.com/x/getad?src=330&c=100&sz=1x1&apiVersion=2.0&pj=%7B%22overwrite%22%3Atrue%2C%22tracking_id%22%3A%22pur0e4-20%22%2C%22ad_type%22%3A%22one_tag%22%2C%22marketplace%22%3A%22amazon%22%2C%22enable_geo_redirection%22%3Afalse%2C%22enable_auto_tagging%22%3Atrue%2C%22region%22%3A%22US%22%2C%22placement%22%3A%22adunit%22%2C%22viewerCountry%22%3A%22US%22%2C%22textlinks%22%3A%22%22%2C%22debug%22%3A%22false%22%2C%22acap_publisherId%22%3A%22pur0e4-20%22%2C%22slotNum%22%3A0%7D&u=https%3A%2F%2Fwww.purewow.com%2F&jscb=amzn_assoc_jsonp_callback_adunit_0
0
593
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/lightbox.js?mb=1632699266608&lv=1
0
565
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location
0
521
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location/dnsfeed
0
518
https://sb.scorecardresearch.com/b2?c1=2&c2=15961801&ns__t=1632699266881&ns_c=windows-1252&cv=3.5&c8=PureWow%3A%20Women%27s%20Fashion%2C%20Beauty%2C%20Life%20Hacks%20%26%20Recipes&c7=https%3A%2F%2Fwww.purewow.com%2F&c9=
0
414
https://match.sharethrough.com/sync/v1?source_id=5b286190338513af73f09c28&source_user_id=b9c0f3aa-45f7-4b7b-850c-787ec04b2954&gdpr=0&gdpr_consent=
0
340
https://match.deepintent.com/usersync/113
0
337
https://p.skimresources.com/px.gif?ch=1&rn=4.830644393930406
0
318
https://p.skimresources.com/px.gif?ch=2&rn=4.830644393930406
0
318
https://t.skimresources.com/api/v2/robots.txt?__skimjs_preflight__please_ignore__=true&rnd=0.008393532915146995
0
177
https://js.stripe.com/v3
60000
63537
https://js.stripe.com/v3/fingerprinted/js/m-outer-f045e3b6b64aa0e635a6cabefc84daae.js
60000
1620
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
120000
80326
https://m.stripe.network/out-4.5.40.js
300000
87679
https://c.amazon-adsystem.com/aax2/apstag.js
900000
36786
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1200000
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https://connect.facebook.net/en_US/fbevents.js
1200000
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https://connect.facebook.net/signals/plugins/identity.js?v=2.9.46
1200000
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https://connect.facebook.net/en_US/sdk.js
1200000
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https://a.pub.network/purewow-com/pubfig.min.js
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https://pghub.io/js/pandg-sdk.js
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https://rules.quantcount.com/rules-p-FMBaK2acGSG7d.js
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https://elements.widget.shopbonsai.ca/dynamic.07d842145843a6ff7025.js
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https://www.google-analytics.com/analytics.js
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https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
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https://cdn.cookielaw.org/opt-out/otCCPAiab.js
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https://eus.rubiconproject.com/usync.js
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51906000
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https://z.moatads.com/purewow783ixBj69/moatcontent.js
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1209600000
8437
https://scontent-atl3-1.xx.fbcdn.net/v/t1.18169-1/cp0/p50x50/16266199_1544920752189632_4118492797227474083_n.png?_nc_cat=1&ccb=1-5&_nc_sid=dbb9e7&_nc_ohc=LNqnBEFXxuYAX_dUJv7&_nc_ht=scontent-atl3-1.xx&edm=AGggysMEAAAA&oh=887a5f7393918798582d35d9b2440bd9&oe=6175AB02
1209600000
2854
https://tpc.googlesyndication.com/pagead/js/r20210922/r20110914/client/window_focus_fy2019.js
1209600000
2161
https://tpc.googlesyndication.com/pagead/js/r20210922/r20110914/client/window_focus_fy2019.js
1209600000
2161
https://tpc.googlesyndication.com/pagead/js/r20210922/r20110914/client/window_focus_fy2019.js
1209600000
2160
https://d1glun6kjhlyhe.cloudfront.net/v_2013/images/subscribe-mailbox-icon.jpg
1209600000
1801
https://d1glun6kjhlyhe.cloudfront.net/v_2013/js/yall.min.js
1209600000
1694
https://wms.assoc-amazon.com/20070822/US/js/auto-tagger.js?tag=pur0e4-20&locale=US&overwrite=1
2592000000
1582
Minimize main-thread work — 4.4 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2884.0580000001
Other
659.39899999999
Script Parsing & Compilation
238.505
Garbage Collection
231.702
Style & Layout
170.121
Parse HTML & CSS
132.132
Rendering
110.962
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.purewow.com/static/webfonts/icomoon/icomoon.woff?-vfnd7i
73.956999927759
https://use.typekit.net/af/8f4e31/0000000000000000000132e3/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
22.024000063539
https://use.typekit.net/af/2c7224/000000000000000077359fa2/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n3&v=3
27.73500001058
https://use.typekit.net/af/1da05b/0000000000000000000132df/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
24.474000092596
https://use.typekit.net/af/d03e48/000000000000000077359df2/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n5&v=3
27.625000104308
https://use.typekit.net/af/b5dc69/000000000000000077359f9c/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
35.980999935418
https://use.typekit.net/af/ac6334/000000000000000000012059/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
21.461999975145
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://purewows3.imgix.net/images/articles/2021_09/bridgerton-CAT.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/thanksgiving-getaways-cat.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/thecrown-CAT.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2020_08/best_faux_leather_leggings_400.png?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/bridgerton-CAT.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/thanksgiving-getaways-cat.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/markle-CAT.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/hair-plopping-cat.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/Chinese_Dog_Breeds_CAT.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/how-to-help-someone-with-anxiety-cat.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/preview-gallery-CAT_728x524-3.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/best_umbrellas_cat.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/prosciutto-recipes-CAT.jpg?auto=format,compress&cs=strip
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
75

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of purewow.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Purewow.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Names and labels

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements
List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
60

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that purewow.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.8.1
Preact
10
Modernizr
2.8.3
Lo-Dash
4.17.20
Mustache
0.8.1
yepnope
Hammer.js
2.0.2
FlexSlider
core-js
core-js-global@3.8.3; core-js-global@2.6.10; core-js-pure@3.0.0; core-js-pure@3.8.3; core-js-global@2.5.6; core-js-global@2.5.6; core-js-global@3.8.3; core-js-pure@3.6.4; core-js-global@3.8.3
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://epnt.ebay.com/static/epn-smart-tools.js
https://epnt.ebay.com/static/from-url.js.map
https://c.amazon-adsystem.com/aax2/apstag.js
https://c.amazon-adsystem.com/aax2/apstag.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://purewow.com/
Allowed
http://www.purewow.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 9 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
6
Medium
2
High
1
Medium

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
140 x 36 (3.89)
400 x 290 (1.38)

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
ReferenceError: TheTake is not defined at getSessionId (https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js:8:445) at recordAnalyticsAction (https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js:18:320) at window.ttClientIdListener (https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js:296:260)
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for purewow.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purewow.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of purewow.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purewow.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 60
Performance 16
Accessibility 79
Best Practices 60
SEO 93
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.purewow.com/
Updated: 26th September, 2021

1.80 seconds
First Contentful Paint (FCP)
75%
15%
10%

0.05 seconds
First Input Delay (FID)
83%
11%
6%

Simulate loading on mobile
16

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for purewow.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Purewow.com should consider serving more appropriate-sized images.
Defer offscreen images — Potential savings of 21 KiB
Time to Interactive can be slowed down by resources on the page. Purewow.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://d3d127vhjgkwcw.cloudfront.net/images/articles/2017_11/theCoterie-logo.svg
9604
9604
https://purewows3.imgix.net/images/articles/2019_02/pw_white_logo.png?auto=format,compress&cs=strip
8800
8800
https://d1glun6kjhlyhe.cloudfront.net/v_2013/images/gallery-media-group-grey.svg
2671
2671
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Purewow.com should consider minifying CSS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 90 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.purewow.com/
92.082
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Purewow.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 18 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Purewow.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 18 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
lteu
Measure
2644.383
0.092
ltpq
Measure
2644.574
0.028
gpt-tag-load
Mark
959.827
pubfig-init
Mark
1745.38
pubfig-prebid-fsRequestBids
Mark
2438.093
pubfig-prebid-auctionInit
Mark
2483.547
pubfig-prebid-fsRequestBids
Mark
2518.249
pubfig-prebid-auctionInit
Mark
2529.416
loadStarteventUtils
Mark
2644.394
loadEndeventUtils
Mark
2644.479
loadStartpixelQueue
Mark
2644.578
loadEndpixelQueue
Mark
2644.609
pubfig-prebid-auctionEnd
Mark
3345.659
gpt-first-ad-request
Mark
3410.085
pubfig-slotRequested
Mark
3415.646
pubfig-prebid-auctionEnd
Mark
3450.272
gpt-first-ad-render
Mark
3530.763
pubfig-slotRenderEnded
Mark
3536.19
Keep request counts low and transfer sizes small — 382 requests • 4,449 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
382
4556100
Script
85
3492193
Image
91
367202
Font
8
239831
Other
148
178999
Stylesheet
8
141740
Document
42
136135
Media
0
0
Third-party
377
4484380
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00022750854492188
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
21786
719
https://m.stripe.network/out-4.5.40.js
30125
463
Unattributable
1058
450
https://a.pub.network/core/prebid-analytics-4.42.6.js
30588
377
https://a.pub.network/purewow-com/pubfig.min.js
14083
313
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
15133
311
https://epnt.ebay.com/static/epn-smart-tools.js
40830
307
https://lightboxapi.azurewebsites.net/z9gd/42024/www.purewow.com/jsonp/z?cb=1632699308029&callback=jQuery17102024155036680797_1632699307997&_=1632699308031
25383
264
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
24070
240
https://elements.widget.shopbonsai.ca/505.fee4a1d168bd57f479ab.js
20115
228
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
39105
227
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
38735
225
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
9876.0020599365
217
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
34090
202
https://d1glun6kjhlyhe.cloudfront.net/v_2013/js/yall.min.js
15571
194
https://s.skimresources.com/js/27667X859343.skimlinks.js
16055
187
https://cl.qualaroo.com/ki.js/72729/gRr.js
39690
181
https://connect.facebook.net/signals/config/903311476474200?v=2.9.46&r=stable
25724
179
https://epnt.ebay.com/static/epn-smart-tools.js
41137
172
https://www.anrdoezrs.net/am/8757841/include/joined/am.js
15800
151
Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purewow.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://purewow.com/
http/1.1
0
32.552000135183
490
0
301
text/html
http://www.purewow.com/
http/1.1
33.150000032037
58.33200016059
506
0
301
text/html
https://www.purewow.com/
h2
58.808000059798
149.8970000539
31484
169756
200
text/html
Document
https://z.moatads.com/purewowdfpprebidheader58969259931/moatheader.js
h2
164.35099998489
191.48300006054
77571
221682
200
application/x-javascript
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
h2
166.12700000405
189.95600007474
7309
18980
200
application/javascript
Script
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
h2
166.55199998058
187.3650001362
6934
23262
200
application/javascript
Script
https://www.purewow.com/v_2013/css/A.icomoon.css,qv=12.pagespeed.cf.NAQajBklec.css
h2
166.68500006199
184.87400002778
1939
5368
200
text/css
Stylesheet
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
h2
167.02400008217
300.7500001695
125186
880387
200
text/css
Stylesheet
https://use.typekit.net/eqz7ent.css
h2
167.31400019489
190.22200000472
1908
15750
200
text/css
Stylesheet
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
h2
167.56500001065
292.40300017409
50974
187367
200
text/javascript
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.js
h2
449.81100014411
456.79199998267
25684
74862
200
text/javascript
Script
https://d1glun6kjhlyhe.cloudfront.net/v_2013/js/jquery.flexslider-min.js
h2
167.92400018312
445.49700012431
7023
21638
200
text/javascript
Script
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
h2
449.92700009607
747.64000019059
14802
14302
200
image/png
Image
https://d1glun6kjhlyhe.cloudfront.net/v_2013/images/gallery-media-group-grey.svg
h2
450.12200018391
542.75000002235
2671
4774
200
image/svg+xml
Image
https://d3d127vhjgkwcw.cloudfront.net/images/articles/2017_11/theCoterie-logo.svg
h2
450.31900005415
542.34799998812
10074
9604
200
image/svg+xml
Image
https://purewows3.imgix.net/images/articles/2019_02/fb_login.png?auto=format,compress&cs=strip
h2
450.50600008108
469.28800013848
2484
1940
200
image/webp
Image
https://d1glun6kjhlyhe.cloudfront.net/v_2013/images/subscribe-mailbox-icon.jpg
h2
450.6400001701
480.52800004371
1801
1030
200
image/jpeg
Image
https://purewows3.imgix.net/images/articles/2019_02/pw_white_logo.png?auto=format,compress&cs=strip
h2
450.80099999905
469.90800020285
9344
8800
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/thanksgiving-getaways-cat.jpg?auto=format,compress&cs=strip
h2
450.97800018266
472.49800013378
88008
87512
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/thecrown-CAT.jpg?auto=format,compress&cs=strip
h2
451.24600012787
471.56299999915
45612
45116
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2020_08/best_faux_leather_leggings_400.png?auto=format,compress&cs=strip
h2
451.35200000368
471.05800011195
31690
31192
200
image/webp
Image
https://purewows3.imgix.net/images/articles/2021_09/bridgerton-CAT.jpg?auto=format,compress&cs=strip
h2
451.46400015801
475.72400001809
37767
37270
200
image/webp
Image
https://z-na.associates-amazon.com/onetag/v2?MarketPlace=US&instanceId=01341bf5-0a05-490e-97de-f0e022dc39ed
h2
451.55500015244
486.72699998133
3714
10487
200
text/javascript
Script
https://d1glun6kjhlyhe.cloudfront.net/v_2013/js/yall.min.js
h2
306.14200001583
397.28400018066
1694
1639
200
text/javascript
Script
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_min.js?date=20210926_22
h2
446.93800015375
520.90600016527
113616
435026
200
text/javascript
Script
https://elements.widget.shopbonsai.ca/index.js
h2
447.92300020345
475.05500004627
98455
400363
200
application/javascript
Script
https://s.skimresources.com/js/27667X859343.skimlinks.js
h2
451.69800007716
476.15400003269
21432
57439
200
application/octet-stream
Script
https://wms.assoc-amazon.com/20070822/US/js/auto-tagger.js?tag=pur0e4-20&locale=US&overwrite=1
http/1.1
451.81600004435
699.20700020157
1582
1200
200
text/javascript
Script
https://epnt.ebay.com/static/epn-smart-tools.js
http/1.1
454.43300018087
1313.2670000196
810911
810568
200
application/javascript
Script
https://www.anrdoezrs.net/am/8757841/include/joined/am.js
http/1.1
449.65800014324
897.96400000341
2452
7143
200
text/javascript
Script
https://cdn.cookielaw.org/consent/c750a38d-7fd2-40ef-a577-5adc247540e0/c750a38d-7fd2-40ef-a577-5adc247540e0.json
h2
199.19800013304
223.25400006957
2342
3381
200
application/x-javascript
XHR
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location/dnsfeed
h2
454.77000018582
489.25200011581
518
183
200
text/javascript
Script
https://p.typekit.net/p.css?s=1&k=eqz7ent&ht=tk&f=10294.10295.10296.10297.10298.10299.10300.10301.10302.10303.13464.13465.13470.13471.13472.13473.18494.18495.18496.18497.18498.18499&a=58866967&app=typekit&e=css
h2
203.87000008486
248.48100007512
317
5
200
text/css
Stylesheet
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location
h2
454.9400000833
492.5359999761
521
185
200
text/javascript
Script
https://www.google-analytics.com/analytics.js
h2
455.04400017671
460.54900018498
20399
49529
200
text/javascript
Script
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
h2
455.16700018197
497.30100017041
80310
450160
200
text/javascript
Script
https://z.moatads.com/purewow783ixBj69/moatcontent.js
h2
455.31600015238
536.59000014886
56133
171003
200
application/x-javascript
Script
https://a.pub.network/purewow-com/pubfig.min.js
h2
455.69199998863
523.82100000978
50342
386689
200
application/javascript
Script
https://mb.moatads.com/yi/v2?ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tW%2490vv9L%24%2FoDb%2FG)lKr%23l9jmUdTfN%5Bqir1fcSC%3AU%3FWOvTh%7CzFK%3F%5B%22l!j%3F%5DVC8p%3D%2Fi%24%2Bc%3DN%2CNl%3F%3BaW*%3Cem%24ki%2FNoU_z.gz)W%2B7UO0%40M%7CQDt%3ExZq%224%7CQjw%60.%7Bi%3F%5DQZ%2CA2%2BNhloI%40s1%7CZ5*%3FVl%3Fe3%7CqL5%40J%3D%5BBQjrG%3DzIU%3CK%24S%23kid%5BPV6tc31k5X%5BG%5E%5B)%2C2iVSWf.P%26oUK%3B(wQMVM%5DmZ%7Coqir1%3Ex%3FjcReUP2%3CowMFK%3A%3AAjGT%2F2CD%3Amqo13%24(%25BHS%5D%2BgDM&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C2%2C2%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-4UODNARRPmCpsGPVCywBEAgWW0x560eByTY%3D&rs=1-r%2BQdWwIJVy50og%3D%3D&sc=1&os=1-NA%3D%3D&qp=00000&is=&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=360&qe=640&qh=360&qg=640&qm=420&qa=360&qb=640&qi=360&qj=640&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oD%7BMx5%3C1%3B(8.%7CLK2_v%5Eq%2BGs1%7B%2CyB%3AU!%2FoD%7BMx5%3C1%3B(Oy%2CUy%3CD&qr=0&url=https%3A%2F%2Fwww.purewow.com%2F&pcode=purewowdfpprebidheader58969259931&callback=MoatNadoAllJsonpRequest_26320342
h2
455.9920001775
500.70900004357
1740
1496
200
text/html
Script
https://geo.moatads.com/n.js?e=35&ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tW%2490vv9L%24%2FoDb%2FG)lKr%23l9jmUdTfN%5Bqir1fcSC%3AU%3FWOvTh%7CzFK%3F%5B%22l!j%3F%5DVC8p%3D%2Fi%24%2Bc%3DN%2CNl%3F%3BaW*%3Cem%24ki%2FNoU_z.gz)W%2B7UO0%40M%7CQDt%3ExZq%224%7CQjw%60.%7Bi%3F%5DQZ%2CA2%2BNhloI%40s1%7CZ5*%3FVl%3Fe3%7CqL5%40J%3D%5BBQjrG%3DzIU%3CK%24S%23kid%5BPV6tc31k5X%5BG%5E%5B)%2C2iVSWf.P%26oUK%3B(wQMVM%5DmZ%7Coqir1%3Ex%3FjcReUP2%3CowMFK%3A%3AAjGT%2F2CD%3Amqo13%24(%25BHS%5D%2BgDM&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C2%2C2%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-4UODNARRPmCpsGPVCywBEAgWW0x560eByTY%3D&rs=1-r%2BQdWwIJVy50og%3D%3D&sc=1&os=1-NA%3D%3D&qp=00000&is=&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=360&qe=640&qh=360&qg=640&qm=420&qa=360&qb=640&qi=360&qj=640&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oD%7BMx5%3C1%3B(8.%7CLK2_v%5Eq%2BGs1%7B%2CyB%3AU!%2FoD%7BMx5%3C1%3B(Oy%2CUy%3CD&qr=0&url=https%3A%2F%2Fwww.purewow.com%2F&pcode=purewowdfpprebidheader58969259931&ql=&qo=0&i=PUREWOWDFP_PREBID_HEADER1&hp=1&wf=1&pxm=7&sgs=3&vb=-1&kq=2.625&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=11&f=0&j=&t=1632699306412&de=415066329799&rx=957313479463&m=0&ar=a583cb13d08-clean&iw=1ef6e13&q=1&cb=1&cu=1632699306412&ll=2&lm=0&ln=0&em=0&en=0&d=undefined%3Aundefined%3Aundefined%3Aundefined&zMoatAdUnit1=-&zMoatAdUnit2=-&zMoatAdUnit3=-&zGSRC=1&gu=https%3A%2F%2Fwww.purewow.com%2F&id=1&ii=4&bo=undefined&bd=undefined&zMoatOrigSlicer1=undefined&zMoatOrigSlicer2=undefined&gw=purewowdfpprebidheader58969259931&fd=1&ac=1&it=500&pe=1%3A-%3A-%3A0%3A0&fs=194656&na=554578507&cs=0&callback=MoatDataJsonpRequest_26320342
h2
456.27600001171
560.57199998759
327
85
200
text/html
Script
https://connect.facebook.net/en_US/sdk.js
h2
456.43500005826
472.10200014524
2863
3097
200
application/x-javascript
Script
https://use.typekit.net/af/2c7224/000000000000000077359fa2/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n3&v=3
h2
465.37900017574
493.48399997689
30750
30432
200
application/font-woff2
Font
https://www.purewow.com/static/webfonts/icomoon/icomoon.woff?-vfnd7i
h2
468.53700000793
487.8289999906
37301
36624
200
application/x-font-woff
Font
https://use.typekit.net/af/ac6334/000000000000000000012059/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
h2
469.13100010715
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29906
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200
application/font-woff2
Font
https://use.typekit.net/af/8f4e31/0000000000000000000132e3/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
h2
470.20700015128
558.58499999158
28042
27724
200
application/font-woff2
Font
https://use.typekit.net/af/4b422b/000000000000000077359fbd/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n5&v=3
h2
470.39100015536
495.31600018963
25734
25416
200
application/font-woff2
Font
https://use.typekit.net/af/d03e48/000000000000000077359df2/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n5&v=3
h2
490.01400009729
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29682
29364
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application/font-woff2
Font
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021091501.js?31062903
h2
546.27700010315
557.92900011875
120010
341779
200
text/javascript
Script
https://securepubads.g.doubleclick.net/pagead/ppub_config?ippd=www.purewow.com
h2
547.38300014287
552.74700000882
1065
106
200
application/json
XHR
https://www.google-analytics.com/j/collect?v=1&_v=j93&a=1164919017&t=pageview&_s=1&dl=https%3A%2F%2Fwww.purewow.com%2F&ul=en-us&de=windows-1252&dt=PureWow%3A%20Women%27s%20Fashion%2C%20Beauty%2C%20Life%20Hacks%20%26%20Recipes&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=IEBAAEABAAAAAC~&jid=497239757&gjid=110641085&cid=125793095.1632699307&tid=UA-18724989-1&_gid=917784686.1632699307&_r=1&_slc=1&z=1337536722
h2
563.49500012584
571.1570000276
643
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200
text/plain
XHR
https://connect.facebook.net/en_US/sdk.js?hash=4884a66f8a5b101ea129011f638d6714
h2
564.88399999216
586.1880001612
77311
269253
200
application/x-javascript
Script
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
h2
568.28000000678
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86097
383445
200
application/javascript
Script
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j93&tid=UA-18724989-1&cid=125793095.1632699307&jid=497239757&gjid=110641085&_gid=917784686.1632699307&_u=IEBAAEAAAAAAAC~&z=2138723016
h2
594.22100009397
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714
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200
text/plain
XHR
https://api.segment.io/v1/p
h2
671.30800010636
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200
application/json
XHR
https://use.typekit.net/af/b5dc69/000000000000000077359f9c/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
h2
678.50699997507
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Font
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h2
679.8420001287
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Font
https://d.pub.network/init?siteId=1578
h2
771.17200009525
809.75100002252
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6184
200
application/json
XHR
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j93&tid=UA-18724989-1&cid=125793095.1632699307&jid=497239757&_u=IEBAAEAAAAAAAC~&z=769011368
h2
773.24800007045
785.75400006957
700
42
200
image/gif
Image
https://secure.quantserve.com/quant.js
h2
792.456000112
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https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&wf=1&ra=1&pxm=7&sgs=3&vb=2&kq=2.625&lo=0&uk=null&pk=0&wk=1&rk=1&tk=0&ak=-&i=PUREWOWDFP1&ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tW%2490vv9L%24%2FoDb%2FG)lKr%23l9jmUdTfN%5Bqir1fcSC%3AU%3FWOvTh%7CzFK%3F%5B%22l!j%3F%5DVC8p%3D%2Fi%24%2Bc%3DN%2CNl%3F%3BaW*%3Cem%24ki%2FNoU_z.gz)W%2B7UO0%40M%7CQDt%3ExZq%224%7CQjw%60.%7Bi%3F%5DQZ%2CA2%2BNhloI%40s1%7CZ5*%3FVl%3Fe3%7CqL5%40J%3D%5BBQjrG%3DzIU%3CK%24S%23kid%5BPV6tc31k5X%5BG%5E%5B)%2C2iVSWf.P%26oUK%3B(wQMVM%5DmZ%7Coqir1%3Ex%3FjcReUP2%3CowMFK%3A%3AAjGT%2F2CD%3Amqo13%24(%25BHS%5D%2BgDM&tf=1_nMzjG---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C2%2C2%2C0%2C0%2C1%2C0%2C0%2C%2C&rb=1-4UODNARRPmCpsGPVCywBEAgWW0x560eByTY%3D&rs=1-r%2BQdWwIJVy50og%3D%3D&sc=1&os=1-NA%3D%3D&qp=00000&is=&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=0&qd=0&qf=360&qe=640&qh=360&qg=640&qm=420&qa=360&qb=640&qi=360&qj=640&to=000&po=1-0020002000002120&vy=ot%24b%5Bh%40%22oD%7BMx5%3C1%3B(8.%7CLK2_v%5Eq%2BGs1%7B%2CyB%3AU!%2FoD%7BMx5%3C1%3B(Oy%2CUy%3CD&qr=0&url=https%3A%2F%2Fwww.purewow.com%2F&pcode=purewowdfpprebidheader58969259931&ql=&qo=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&zGSRS=1&zGSRC=1&gu=https%3A%2F%2Fwww.purewow.com%2F&id=1&ii=4&cm=3&f=0&j=&t=1632699309831&de=3895736611&cu=1632699309831&m=5236&ar=a583cb13d08-clean&iw=a98e811&cb=1&ym=0&rd=1&ll=2&lm=0&ln=1&r=0&dl=0&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=6511&le=1&gm=1&io=1&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A0%3A-&pe=1%3A508%3A508%3A4325%3A1129&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&aj=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&dj=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&cq=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5016&cd=16&ah=5016&am=16&xd=00&rf=0&re=1&wb=1&cl=0&at=0&d=4506224767%3A2509406587%3A5352257990%3A138309110475&bo=79524419&bd=79724579&gw=purewowdfp380716829088&zMoatOrigSlicer1=79524419&zMoatOrigSlicer2=79724579&dfp=0%2C1&la=79724579&zMoatPS=-&zMoatMMV_MAX=40&zMoatMData=1&zMoatMSafety=safe&zMoatMGV_MAX=50&zMoatMMV=40%2C30%2C20%2C10&zMoatMGV=50%2C40%2C30%2C20%2C10&zMoatSlot=mobile_homepage_4&zMoatJS=3%3A-&zMoatAdUnit1=-&zMoatAdUnit2=-&zMoatAdUnit3=-&zMoatSlotName=%2F80524299%2Fpurewow_home_1&zMoatHT=-&zMoatWD=-&zMoatCURL=purewow.com&zMoatDev=Mobile&hv=Standard%20Image%20Ad%20finding%20&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&ti=0&ih=1&iq=40&tt=50&tu=1&tp=safe&tc=0&fs=194656&na=1316958410&cs=0
h2
9076.6740001272
9169.2500000354
390
43
200
image/gif
Image
https://api.rlcdn.com/api/identity/envelope?pid=1258
h2
9350.4410001915
9385.9610001091
382
0
204
text/plain
XHR
https://id.crwdcntrl.net/id
h2
9372.2139999736
9408.029000042
970
77
200
application/json
XHR
https://id.sharedid.org/id
h2
9372.3810000811
9556.0960001312
477
41
200
text/plain
XHR
https://match.adsrvr.org/track/rid?ttd_pid=pubmatic&fmt=json
h2
9372.4619999994
9448.4459999949
956
108
200
application/json
XHR
https://ads.pubmatic.com/AdServer/js/showad.js
h2
9383.7960001547
9556.2480001245
14567
38734
200
text/html
Document
https://eb2.3lift.com/sync?
h2
9396.493999986
9703.0650000088
866
0
200
text/html
Document
https://js-sec.indexww.com/um/ixmatch.html
http/1.1
9417.1039999928
9608.6040001828
1529
2315
200
text/html
Document
https://us-u.openx.net/w/1.0/pd?plm=10&ph=89b2e804-9392-4144-aae0-0555f3960da4&gdpr=0
h2
9447.7640001569
9590.3630000539
700
1188
200
text/html
Document
https://ads.pubmatic.com/AdServer/js/showad.js
h2
9460.5690001044
9611.4529999904
14566
38734
200
text/html
Document
https://eb2.3lift.com/sync?
h2
9488.5919999797
9671.1530000903
864
1071
200
text/html
Document
https://eus.rubiconproject.com/usync.html
http/1.1
9543.8759999815
9788.2590000518
406
281
200
text/html
Document
https://acdn.adnxs.com/dmp/async_usersync.html
http/1.1
9563.168000197
9869.7420002427
648
53044
200
text/html
Document
https://acdn.adnxs.com/dmp/async_usersync.html
http/1.1
9564.2150000203
9829.8550001346
648
53044
200
text/html
Document
https://js-sec.indexww.com/um/ixmatch.html
http/1.1
9576.6239999793
10368.850999977
463
0
200
text/html
Document
https://us-u.openx.net/w/1.0/pd?plm=10&ph=89b2e804-9392-4144-aae0-0555f3960da4&gdpr=0
h2
9607.8160000034
9794.5210000034
719
0
200
text/html
Document
https://x.bidswitch.net/sync?ssp=themediagrid
http/1.1
9543.3840001933
9702.6850001421
235
43
200
image/gif
Image
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=15519876&p=156696&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
10213.756000157
0
0
-1
Script
https://ssum-sec.casalemedia.com/usermatch?d=https://www.purewow.com/&s=184674&cb=https%3A%2F%2Fjs-sec.indexww.com%2Fht%2Fhtw-pixel.gif%3F
10779.458000092
0
0
-1
Document
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
188.074
7.144
225.506
12.102
258.585
5.069
338.095
33.726
371.902
66.375
441.419
37.592
481.381
5.787
489.391
35.284
547.04
6.223
562.555
18.34
580.953
16.311
616.968
5.083
629.458
77.633
708.257
16.531
726.69
78.289
807.763
10.081
823.209
32.84
859.365
97.205
959.146
6.339
972.751
36.004
1011.19
6.616
1017.866
25.046
1042.961
21.142
1065.724
8.105
1082.943
36.082
1129.262
15.308
1149.592
8.764
1159.716
75.737
1235.493
6.202
1241.975
7.466
1256.526
51.784
1308.544
17.126
1325.696
7.176
1332.915
5.279
1339.093
20.867
1372.801
7.289
1383.072
46.63
1429.771
5.741
1435.543
12.806
1448.36
17.893
1472.991
56.941
1529.948
22.105
1568.246
9.582
1603.298
179.786
1785.203
15.708
1809.53
7.963
1821.569
8.384
1829.989
7.227
1837.251
9.407
1847.547
76.85
1926.003
44.697
1970.739
7.657
1978.438
29.101
2008.028
60.092
2072.963
5.488
2078.895
5.796
2096.48
43.04
2143.841
10.626
2158.555
5.184
2169.021
16.379
2193.053
5.553
2198.619
5.044
2203.744
33.356
2237.919
5.206
2244.503
8.597
2253.121
108.42
2361.599
15.071
2376.817
19.372
2397.53
188.728
2586.288
6.067
2598.032
70.74
2688.545
6.825
2700.898
15.187
2752.742
66.033
2849.558
7.587
2905.314
50.534
2955.976
6.384
2964.185
18.073
3016.516
6.724
3027.333
6.427
3042.824
6.366
3082.686
8.445
3093.323
6.064
3099.669
6.876
3108.684
6.708
3119.86
9.243
3132.786
6.738
3143.181
7.581
3152.075
11.127
3173.466
11.136
3190.188
7.611
3198.972
7.931
3206.978
8.791
3226.539
31.859
3263.075
9.94
3276.452
8.456
3301.62
11.835
3314.632
9.967
3376.283
72.659
3468.181
7.329
3481.869
24.152
3511.186
63.081
3577.015
49.403
3626.457
10.478
3648.809
9.581
3663.059
112.379
3775.582
5.591
3799.533
56.263
3856.702
72.407
3936.231
27.325
3963.783
56.804
4020.933
60.078
4108.476
7.649
4147.453
8.016
4275.247
90.282
4365.617
5.156
4371.223
9.644
4381.108
14.37
4396.867
8.861
4411.2
9.831
4429.329
7.024
4448.717
7.969
4459.529
12.078
4473.309
8.637
4482.651
7.933
4527.693
24.464
4553.783
6.236
4562.325
11.903
4578.317
11.496
4592.293
11.884
4605.145
19.039
4624.27
7.688
4636.686
12.67
4649.643
115.731
4770.933
10.619
4783.628
24.321
4808.357
26.921
4839.492
15.489
4864.468
9.8
4875.68
6.096
4882.133
15.994
4908.232
11.46
4926.338
14.282
4945.723
11.762
4961.719
13.168
4978.779
15.777
4999.489
13.233
5012.753
15.9
5034.586
20.523
5062.179
7.737
5070.089
6.169
5076.348
7.381
5093.271
30.695
6607.698
12.726
7382.781
5.227
7590.156
6.44
8004.65
5.536
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Avoid serving legacy JavaScript to modern browsers — Potential savings of 126 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.facebook.com/rsrc.php/v3/yP/r/Kr-NbSvt2r0.js?_nc_x=Ij3Wp8lg5Kz
15723
https://connect.facebook.net/signals/config/903311476474200?v=2.9.46&r=stable
15697
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
14681
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
14390
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.46
13717
https://a.pub.network/core/prebid-analytics-4.42.6.js
11459
https://static.bam-x.com/tags/purewow.js
10075
https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js
6586
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
6140
https://a.pub.network/purewow-com/pubfig.min.js
6061
https://c.amazon-adsystem.com/aax2/apstag.js
5417
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
4315
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
3749
https://epnt.ebay.com/static/epn-smart-tools.js
626
https://m.stripe.network/out-4.5.40.js
185
https://pghub.io/js/pandg-sdk.js
113
https://elements.widget.shopbonsai.ca/848.8dd4ebaf6f1de955fa0a.js
69
https://elements.widget.shopbonsai.ca/742.7d3da7be5787dd611e59.js
63
https://connect.facebook.net/en_US/fbevents.js
45
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
45
https://js.stripe.com/v3
41
https://elements.widget.shopbonsai.ca/index.js
41

Diagnostics

Avoid an excessive DOM size — 1,116 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1116
Maximum DOM Depth
20
Maximum Child Elements
42

Metrics

First Contentful Paint — 5.1 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 15.1 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 12.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 39.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 5,190 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 720 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 6.7 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 10320 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,780 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Purewow.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
125186
2730
https://use.typekit.net/eqz7ent.css
1908
780
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
7309
930
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
6934
300
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
50974
300
Minify JavaScript — Potential savings of 259 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Purewow.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810911
261377
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
6934
3401
Reduce unused CSS — Potential savings of 156 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Purewow.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
125186
121929
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...
19474
19135
@font-face{font-family:MarketSans-Bold;src:url(data:font/otf;base64,T1RUTwAMAIAAAwBAQkFTRWVIXb0AAF0k...
18661
18661
Reduce unused JavaScript — Potential savings of 1,391 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810911
289051
https://connect.facebook.net/signals/config/903311476474200?v=2.9.46&r=stable
148246
113209
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_min.js?date=20210926_22
113616
93341
https://a.pub.network/core/prebid-analytics-4.42.6.js
145234
79260
https://www.lightboxcdn.com/vendor/6e392f58-8bce-499a-971f-e65d1d9b9124/user.js?cb=637646298147357826
146020
76232
https://a.pub.network/core/pubfig/pubfig.engine.4.20.0.521f6bba14bdcf10a75ced4fbcb4509553ce51d7.js
123842
62555
https://www.facebook.com/rsrc.php/v3/yP/r/Kr-NbSvt2r0.js?_nc_x=Ij3Wp8lg5Kz
89207
59975
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021091501.js?31062903
120010
54784
https://elements.widget.shopbonsai.ca/index.js
98455
53367
https://z.moatads.com/purewowdfp380716829088/moatad.js
107272
51551
https://z.moatads.com/purewowdfpprebidheader58969259931/moatheader.js
77571
48331
https://connect.facebook.net/en_US/sdk.js?hash=4884a66f8a5b101ea129011f638d6714
77311
46100
https://js.stripe.com/v3
63538
45395
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
86097
40333
https://www.youtube.com/s/player/d82ca80e/www-widgetapi.vflset/www-widgetapi.js
45713
37622
https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js
45172
35749
https://www.facebook.com/rsrc.php/v3iEpO4/yk/l/en_US/LaSaGFy1cqz.js?_nc_x=Ij3Wp8lg5Kz
36429
31687
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_head_min.js?date=20210926_39
50974
31153
https://z.moatads.com/purewow783ixBj69/moatcontent.js
56133
28212
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
80310
26485
https://cl.qualaroo.com/ki.js/72729/gRr.js
50014
26079
https://m.stripe.network/out-4.5.40.js
87679
24693
https://static.bam-x.com/tags/purewow.js
43366
23830
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
59224
23376
https://elements.widget.shopbonsai.ca/742.7d3da7be5787dd611e59.js
39901
21524
Enable text compression — Potential savings of 655 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810568
594920
https://m.stripe.network/out-4.5.40.js
87228
71442
https://s.amazon-adsystem.com/v3/pr?exlist=n-index_n-LoopMe_n-inmobi_cnv_n-amobee_n-sharethrough_pm-db5_n-simpli.fi_ym_rbd_an-db5_sovrn_3lift&fv=1.0&a=cm&cm3ppd=1
2870
2162
https://d160accw6snlyf.cloudfront.net/public/xdStorage.html
3003
1902
Avoid multiple page redirects — Potential savings of 1,260 ms
Redirects can cause additional delays before the page can begin loading. Purewow.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://purewow.com/
630
http://www.purewow.com/
630
https://www.purewow.com/
0

Diagnostics

Avoid enormous network payloads — Total size was 4,449 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://epnt.ebay.com/static/epn-smart-tools.js
810911
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Purewow.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
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Reduce JavaScript execution time — 13.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Unattributable
2544.644
180.888
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564.264
482.884
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https://m.stripe.network/inner.html
558.496
448.328
3.216
https://www.googletagservices.com/activeview/js/current/osd.js
512.156
484.368
8.776
https://cdn.cookielaw.org/scripttemplates/6.16.0/otBannerSdk.js
495.164
348.624
31.408
https://s.skimresources.com/js/27667X859343.skimlinks.js
489.428
376.952
9.696
https://epnt.ebay.com/static/epn-smart-tools.js
479.56
389.864
50.3
https://cdn.segment.com/analytics.js/v1/QtMSo7RUMqQZjDrZVT2xrBD2C03mfGXk/analytics.min.js
419.644
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https://connect.facebook.net/en_US/sdk.js?hash=4884a66f8a5b101ea129011f638d6714
377.94
340.504
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https://a.pub.network/purewow-com/pubfig.min.js
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289.46
25.284
https://a.pub.network/core/pubfig/pubfig.messaging.2.1.16.13c33d378380d31d689c76c57ff326ff73c17cfd.js
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278.304
12.74
https://z.moatads.com/purewow783ixBj69/moatcontent.js
299.648
250.612
11.076
https://cl.qualaroo.com/ki.js/72729/gRr.js
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230.36
42.156
https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js
253.3
228.956
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https://elements.widget.shopbonsai.ca/index.js
251.048
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228.528
144.8
17.548
https://z.moatads.com/purewowdfpprebidheader58969259931/moatheader.js
227.636
202.66
14.276
https://elements.widget.shopbonsai.ca/505.fee4a1d168bd57f479ab.js
227.532
215.784
5.82
https://connect.facebook.net/signals/config/903311476474200?v=2.9.46&r=stable
206.088
163.62
31.204
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/js/all_min.js?date=20210926_22
186.06
119.276
29.892
https://eus.rubiconproject.com/usync.js
174.472
164.616
2.616
https://js.stripe.com/v3
140.516
117.008
16.244
https://d1glun6kjhlyhe.cloudfront.net/v_2013/build/css/all_min.css?version=41
134.904
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https://www.facebook.com/rsrc.php/v3/yP/r/Kr-NbSvt2r0.js?_nc_x=Ij3Wp8lg5Kz
117.612
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107.904
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107.768
59.416
1.972
https://secure.quantserve.com/quant.js
106.012
87.784
15.976
https://static.bam-x.com/tags/purewow.js
105.712
91.348
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https://www.google-analytics.com/analytics.js
103.656
82.284
7.78
https://c.amazon-adsystem.com/aax2/apstag.js
97.456
72.512
13.116
https://pagead2.googlesyndication.com/bg/WOdvqX5MrEWan8NE-dDT01W_bgveDh48divqo2Vh5b0.js
97.128
92.588
2.896
https://dntcl.qualaroo.com/frame.html
93.896
19.976
12.552
https://connect.facebook.net/en_US/fbevents.js
82.884
69.548
7.388
https://securepubads.g.doubleclick.net/tag/js/gpt.js
76.44
66.812
4.74
https://ssum-sec.casalemedia.com/usermatch?s=192259&cb=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dindex.com%26id%3D%24UID
75.736
9.052
5.696
https://ads.pubmatic.com/AdServer/js/user_sync.html?p=156011&s=165626&predirect=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fid%3DPM_UID%26ex%3Dpubmatic.com&userIdMacro=PM_UID
75.008
36.328
11.288
https://m.stripe.network/out-4.5.40.js
68.336
50.248
6.016
https://s.pinimg.com/ct/lib/main.e7fd5392.js
65.956
54.54
3.772
https://js.stripe.com/v3/m-outer-9475bd26486e6119b23924eebd3d561a.html
59.116
8.232
6.368
https://s.amazon-adsystem.com/ecm3?ex=3lift.com&id=17851309029629716409
58.46
7.56
4.584
https://tpc.googlesyndication.com/sodar/sodar2.js
54.516
49.24
1.656
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
53.892
45.28
1.664
https://www.pinterest.com/ct.html
50.648
13.444
4.728
https://www.google.com/recaptcha/api2/aframe
50.06
16.336
5.172
Minimize main-thread work — 19.8 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
12927.808
Other
3048.3
Garbage Collection
1049.732
Script Parsing & Compilation
990.08800000001
Style & Layout
726.272
Parse HTML & CSS
587.768
Rendering
423.85200000001
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/2c7224/000000000000000077359fa2/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n3&v=3
28.104999801144
https://www.purewow.com/static/webfonts/icomoon/icomoon.woff?-vfnd7i
19.29199998267
https://use.typekit.net/af/ac6334/000000000000000000012059/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
272.64899993315
https://use.typekit.net/af/8f4e31/0000000000000000000132e3/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
88.377999840304
https://use.typekit.net/af/4b422b/000000000000000077359fbd/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n5&v=3
24.925000034273
https://use.typekit.net/af/d03e48/000000000000000077359df2/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n5&v=3
84.944000001997
https://use.typekit.net/af/b5dc69/000000000000000077359f9c/30/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
87.454000022262
https://use.typekit.net/af/1da05b/0000000000000000000132df/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
39.226999972016
Reduce the impact of third-party code — Third-party code blocked the main thread for 3,030 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
439216
673.544
353045
473.6
156376
372.292
149143
331.94
810911
288.084
473945
257.908
80502
217.016
137621
157.316
25412
125.616
21002
71.088
63837
28
51631
17.364
42627
8.712
11480
6.456
204755
0
47651
0
47505
0
28885
0
11314
0
6144
0
5661
0
4953
0
4336
0
4216
0
3810
0
3638
0
3563
0
3323
0
3234
0
2999
0
2597
0
2458
0
2455
0
2053
0
1833
0
1647
0
1617
0
1540
0
1536
0
1396
0
1323
0
1300
0
1259
0
1191
0
1112
0
1039
0
992
0
865
0
757
0
733
0
663
0
397
0
350
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://purewows3.imgix.net/images/articles/2021_09/thanksgiving-getaways-cat.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/thecrown-CAT.jpg?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2020_08/best_faux_leather_leggings_400.png?auto=format,compress&cs=strip
https://purewows3.imgix.net/images/articles/2021_09/bridgerton-CAT.jpg?auto=format,compress&cs=strip
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
79

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of purewow.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Purewow.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

`[id]` attributes on active, focusable elements are not unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Failing Elements
Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
60

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that purewow.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.8.1
Preact
10
Modernizr
2.8.3
Lo-Dash
4.17.20
Mustache
0.8.1
yepnope
Hammer.js
2.0.8
FlexSlider
core-js
core-js-global@2.6.10; core-js-global@3.8.3; core-js-global@3.8.3; core-js-pure@3.0.0; core-js-global@2.5.6; core-js-global@2.5.6; core-js-pure@3.8.3; core-js-pure@3.6.4; core-js-global@3.8.3
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://epnt.ebay.com/static/epn-smart-tools.js
https://epnt.ebay.com/static/from-url.js.map
https://c.amazon-adsystem.com/aax2/apstag.js
https://c.amazon-adsystem.com/aax2/apstag.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://purewow.com/
Allowed
http://www.purewow.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 9 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
6
Medium
2
High
1
Medium

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://d3d127vhjgkwcw.cloudfront.net/uploaded_image/placeholder-small-transparent.png
165 x 43 (3.84)
400 x 290 (1.38)

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
ReferenceError: TheTake is not defined at getSessionId (https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js:8:445) at recordAnalyticsAction (https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js:18:320) at window.ttClientIdListener (https://d160accw6snlyf.cloudfront.net/public/js/thetake-injector.js:296:260)
TypeError: Cannot read property 'then' of undefined at module.exports (https://epnt.ebay.com/static/epn-smart-tools.js:21827:37) at https://epnt.ebay.com/static/epn-smart-tools.js:72:6
93

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for purewow.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purewow.com on mobile screens.
Document uses legible font sizes — 71.28% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.vertical-item .vertical-img-container .photo_credit
9.33%
7.25px
.h4, h4
6.00%
11.75px
.slidebar-content .follow .copyright
4.53%
11.25px
.slidebar-menu .sub-menu .sub-menu-item .sub-menu-item-title
2.70%
9px
.h2, h2
2.51%
11px
.do-not-sell-link
1.64%
11.25px
body
0.60%
10px
1.42%
< 12px
71.28%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of purewow.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purewow.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 151.101.65.91
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Fastly, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization: PureWow
Country: US
City:
State: New York
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 23.208.40.188
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness: 73/100
WOT Child Safety: 90/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: purewow.com
Issued By: Amazon
Valid From: 11th June, 2021
Valid To: 10th July, 2022
Subject: CN = purewow.com
Hash: 4f05e1c2
Issuer: CN = Amazon
OU = Server CA 1B
O = Amazon
S = US
Version: 2
Serial Number: 6971413433208353611223244935288767435
Serial Number (Hex): 053EA5382F79B10E59031104F016C3CB
Valid From: 11th June, 2024
Valid To: 10th July, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:59:A4:66:06:52:A0:7B:95:92:3C:A3:94:07:27:96:74:5B:F9:3D:D0
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.sca1b.amazontrust.com/sca1b.crl

Certificate Policies: Policy: 2.23.140.1.2.1

Authority Information Access: OCSP - URI:http://ocsp.sca1b.amazontrust.com
CA Issuers - URI:http://crt.sca1b.amazontrust.com/sca1b.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 46:A5:55:EB:75:FA:91:20:30:B5:A2:89:69:F4:F3:7D:
11:2C:41:74:BE:FD:49:B8:85:AB:F2:FC:70:FE:6D:47
Timestamp : Jun 11 02:34:42.348 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:3C:6D:99:CC:8A:67:78:BF:7B:0B:38:02:
DA:C6:4B:12:C5:95:8D:EC:B2:D5:C2:71:03:D5:19:29:
02:92:2F:E0:02:21:00:D8:84:7E:F6:A4:C5:8C:36:99:
0D:33:72:26:80:74:42:E8:6D:B3:5E:A4:F9:97:65:99:
B1:31:73:C8:79:AA:DA
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : Jun 11 02:34:42.371 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:C5:6C:C7:57:EE:C7:37:68:DE:51:E0:
E5:BA:BC:46:83:57:DE:E7:CA:E4:CB:2C:98:24:A0:FF:
D3:D5:86:90:F4:02:21:00:8E:22:40:96:B9:92:F5:39:
E0:28:30:15:08:38:78:9C:4A:AD:18:D1:69:AD:14:7B:
E7:E4:4F:23:2E:FE:E3:DC
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : Jun 11 02:34:42.409 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:2B:25:A7:E3:24:A5:D4:CB:E2:DD:F8:90:
BA:39:E8:42:AA:79:6E:B6:F9:46:6E:81:9B:C2:46:A5:
F7:00:96:00:02:20:38:62:1F:6B:79:47:CD:26:7F:44:
15:4C:E3:D5:1D:30:9E:9B:E9:0B:10:B3:00:DD:40:34:
FF:37:79:61:19:EC
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.purewow.com
DNS:purewow.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
purewow.com. 54.208.58.190 IN 60
purewow.com. 3.220.93.243 IN 60

NS Records

Host Nameserver Class TTL
purewow.com. ns-1351.awsdns-40.org. IN 21600
purewow.com. ns-1720.awsdns-23.co.uk. IN 21600
purewow.com. ns-500.awsdns-62.com. IN 21600
purewow.com. ns-588.awsdns-09.net. IN 21600

MX Records

Priority Host Server Class TTL
10 purewow.com. aspmx.l.google.com. IN 300
20 purewow.com. alt1.aspmx.l.google.com. IN 300
20 purewow.com. alt2.aspmx.l.google.com. IN 300
30 purewow.com. aspmx2.googlemail.com. IN 300
30 purewow.com. aspmx3.googlemail.com. IN 300
30 purewow.com. aspmx4.googlemail.com. IN 300
30 purewow.com. aspmx5.googlemail.com. IN 300

SOA Records

Domain Name Primary NS Responsible Email TTL
purewow.com. ns-1351.awsdns-40.org. awsdns-hostmaster.amazon.com. 900

TXT Records

Host Value Class TTL
purewow.com. MS=ms13236908 IN 300
purewow.com. ZOOM_verify_4MT9E0hhQUOtXMkx8nAIRQ IN 300
purewow.com. detectify-verification=9cc506934da449ec67b187a21141a0cc IN 300
purewow.com. facebook-domain-verification=nhvq824on4xm4f3qo9krssmh7n9dr IN 300
purewow.com. google-site-verification=VO3Jd_wgxkXkxfJSM0O5LkSkqWcDYzhERpP3UOobWGY IN 300
purewow.com. google-site-verification=Xo7_339KmMva5cQglwnJql9SuoFWEVabqOAGv-EKWrc IN 300
purewow.com. v=spf1 IN 300

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 200
Date: 1st October, 2021
Content-Type: text/html;charset=ISO-8859-1
Server: Apache/2.4.48 (Amazon) OpenSSL/1.0.2k-fips
Cache-Control: max-age=0, no-cache
Connection: keep-alive
Access-Control-Allow-Methods: POST, GET, OPTIONS
Access-Control-Allow-Headers: x-requested-with, Content-Type, origin, authorization, accept, client-security-token
Referrer-Policy: no-referrer-when-downgrade

Whois Lookup

Created: 4th October, 2006
Changed: 15th May, 2019
Expires: 4th October, 2022
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: ns-1471.awsdns-55.org
ns-1660.awsdns-15.co.uk
ns-473.awsdns-59.com
ns-779.awsdns-33.net
Owner Organization: PureWow
Owner State: New York
Owner Country: US
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=PUREWOW.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=PUREWOW.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=PUREWOW.COM
Full Whois: Domain Name: PUREWOW.COM
Registry Domain ID: 619446269_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-05-15T23:32:41Z
Creation Date: 2006-10-04T22:35:31Z
Registrar Registration Expiration Date: 2022-10-04T22:35:31Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registrant Organization: PureWow
Registrant State/Province: New York
Registrant Country: US
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=PUREWOW.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=PUREWOW.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=PUREWOW.COM
Name Server: NS-1351.AWSDNS-40.ORG
Name Server: NS-1720.AWSDNS-23.CO.UK
Name Server: NS-500.AWSDNS-62.COM
Name Server: NS-588.AWSDNS-09.NET
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-10-01T17:46:03Z <<<
For more information on Whois status codes, please visit https://icann.org/epp

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.

Nameservers

Name IP Address
ns-1471.awsdns-55.org 205.251.197.191
ns-1660.awsdns-15.co.uk 205.251.198.124
ns-473.awsdns-59.com 205.251.193.217
ns-779.awsdns-33.net 205.251.195.11
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